Apple on Tuesday unveiled iPhone 'X' with facial recognition system, iPhone 8 and iPhone 8 Plus, new Apple Watch Series 3 and Apple TV 4K.
Living up to the hype it generated on the 10th anniversary of iPhone, Apple on unveiled iPhone 'X' with facial recognition system, iPhone 8 and iPhone 8 Plus, new Apple Watch Series 3 and Apple TV 4K.
The device can be pre-ordered from October 27 will be available from November 3 for Rs 89,000 in India. Hosting the event for the first time at the opulent Steve Jobs Theater on the new Apple Park campus in Cupertino, California, the tech giant introduced iPhone 'X' - an ultra-premium model.
Apple also showcased a charging mat called 'AirPower' that charges iPhone, Watch and AirPods.
According to Philip W. Schiller, Apple's Senior Vice President of Worldwide Marketing, the iPhone 8 cameras and the A11 Bionic chip have been calibrated for Augmented Reality (AR).
Jeff Williams, Apple's Chief Operating Officer, unveiled Apple Watch Series 3 with cellular connectivity built in.
"With 50 per cent year-on-year growth, Apple Watch is the number one watch brand in the world, eclipsing Rolex, with 97 per cent customer satisfaction," CEO Tim Cook announced.
Cook also introduced the new Apple TV 4K, designed to deliver a stunning cinematic experience at home.
With support for both 4K and High Dynamic Range (HDR), Apple TV 4K features unbelievably sharp, crisp images.
With Apple TV 4K, viewers can enjoy a growing selection of 4K HDR movies on iTunes."Bring the magic of the cinema straight to your living room with the new Apple TV 4K," said Eddy Cue, Apple's Senior Vice President of Internet Software and Services.
Netflix and Amazon Prime 4K videos are coming to Apple TV as well.
Apple TV 4K starts Rs 15,900 for 32GB or Rs 17,900 for 64GB, joining Apple TV (4th generation) 32GB at Rs 12,900, available through select Apple Authorised Resellers.
Customers will be able to order both Apple TV 4K models beginning September 15, with availability beginning September 22 in the US and 21 additional countries and regions, and worldwide soon after.
Earlier, dedicating the theatre to Jobs "because we loved him and because he loved days like this," Cook said: "Jobs' vision and passion lives here on Apple Park and everywhere around us".