MICAT 2019 Exam Syllabus: Important Topics, Exam Structure, Preparations Tips

MICAT exam is conducted by MICA Ahmedabad every year for admission to PGDM-C Programme. The various specializations offered in this course are Brand Management, Media Management and Advertising Management. This year, phase 1 of MICAT exam is scheduled to be conducted on 7th December 2019 at various test centers. 

Find out all about the MICAT Exam syllabus here: 

MICAT Exam Syllabus Highlights

S.No. MICAT Exam Syllabus Highlights
1 No. of Sections Verbal Ability, General Awareness and Quantitative Aptitude, Psychometric analysis and Divergent-Convergent Reasoning, and Descriptive Test (DT)
2 Type of Questions

Both Objective and Subjective (Creative Writing Section)

30 statements type questions, 2 argument sets, 2 statements with 2 options

3 Exam Duration 165 minutes
4 Level of Exam Moderate to Difficult
5 Organiser MICA, Ahmedabad 

MICAT 2019 Exam Syllabus

MICAT exam paper comprises questions from Verbal Ability, General Awareness and Quantitative Aptitude. In addition, the exam will test the potential of candidates in the subjects of Psychometric analysis and Divergent-Convergent Reasoning. There will be also a descriptive test in MICAT 2019.

The MICAT question paper is designed by industry expert to evaluate a candidate’s written communication skills, analytical & verbal ability, general awareness about social issues in areas like marketing, media, business and advertising, and convergent thinking.

In the MICAT paper, candidates will also have to answer few questions related to their personality and general environment.

Take a look at the section-wise syllabus of MICAT 2019 exam:


MICAT sections

MICAT Important Topics


Verbal Ability

Grammar- Tenses, Articles, Pronouns, Conjunctions, Modals, Determiners; Vocabulary; Reading Comprehension


Quantitative Ability

Arithmetic, Algebra, Trigonometry, Geometry, DI, number Sets


General Awareness

Corporate, Advertising, Branding, Politics, Indian Constitution, History, Literature, Science and Technology, History, Sports,


Divergent-Convergent Reasoning

Sequence and Series, Statements and Assumptions, Word Association, Data Sufficiency, and Visual Reasoning


Psychometric Test

MCQs to test the thinking ability, personality, strengths, and weakness. Prepare topics related to situational judgment, life goals and objectives, career orientation, behaviour analysis, priorities, likert scale, personality analysis


Descriptive Test

Four questions on any topic to test analytical, creative and thinking skills.

MICAT 2019: Type of Questions

There will be three questions type in the MICAT exam paper:

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MICAT 2019: Creative Writing Test

The Creative Writing Test will include essay writing on a current topic. In addition, the test will include story writing based on the set of pictures and a topic on which candidates will have to write in favor of or against and prove their point with logical points.

The sections of quantitative aptitude and verbal ability will have same question type as in other management entrance examinations. The section of general awareness will have questions from current social topics and also include questions on branding such as brand logos and brand taglines.

So this was all about the MICAT Exam syllabus. For more details on the MBA entrance exams and colleges, keep visiting MBA Section of jagranjosh.com

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