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Career in Marketing Management

Sep 6, 2018 15:39 IST

Marketing Management

What is Marketing Management all about?

In 21st century, marketing management courses have become essential for the growth of entrepreneurial ventures, business houses, and even service sector to enhance the visibility of products or services visible to customers. Pursuing marketing management courses in the current economic environment makes sense because there are numerous avenues where marketing professionals are looked upon to tap business opportunities in the unexplored markets and the already established markets. Marketing management courses will help you become smart with ways of precisely pursuing, promoting and positioning, and pricing product for customers.

Eligibility Criteria for Admission in Marketing Management

It defines the basic requirements you must possess in order to register for either the entrance exam or college/institute that offers specialization in Marketing Management.

Diploma Level

A candidate interested in diploma program must possess minimum 50 percent marks in 10+2 level. Students irrespective of any stream can apply for the course on or before the last day of the entrance exam.

Undergraduate Level

For undergraduate course, students must possess minimum 50 percent marks in 10+2 level. Thereafter students need to appear for entrance exam of the respective university or institute in which they wish to apply.

Postgraduate Level

For postgraduate course, a candidate must possess graduation degree from a recognised university or college with minimum 50 percent marks. Thereafter he will need to appear for an entrance exam of the respective university or institute in which he wishes to apply.

Doctoral Course

For earning a doctoral degree, candidate must possess post graduation degree from a recognised university or college with minimum 50 percent marks. Thereafter candidate will need to appear for entrance exam of the respective university or institute in which he wishes to apply.

Marketing Management Entrance Exam

Entrance exam is a gateway to seek admission in college/institute of your choice. Mostly, all professional courses select students through percentile scored by them. So it is important to prepare for exams and be aware of various exams that are conducted to grant admission.

Diploma Level

Diploma level exams are conducted by every state separately. Polytechnics of each state conduct these courses and students become job ready after pursuing diploma from polytechnics.

Undergraduate Level

  • DU JAT
  • IPMAT 2018
  • NPAT 2018
  • Symbiosis Entrance Test (SET)
  • AIMA UGAT 2018
  • GGSIPU CET BBA 2018

Postgraduate Level

  • CAT (Common Admission Test)
  • AIMA-MAT (Management Aptitude Test)
  • XAT (Xavier Aptitude Test)
  • IIFT (Indian Institute Of Foreign Trade)
  • SNAP (Symbiosis National Aptitude Test)
  • NMAT By GMAC
  • CMAT (Common Management Admission Test)
  • IBSAT (IBS Aptitude Test)
  • MICAT (MICA Admission Test) 
  • MAH - MBA/MMS CET (Maharashtra MBA Common Entrance Test)

 Doctoral Course

  • Research management aptitude test R-MAT
  • Symbiosis University Ph.D entrance examination
  • UGC NET
  • XIMB-RAT (Research Aptitude Test)
  • IIIT Delhi PhD Admission Test
  • Faculty of Management Studies (FMS), Delhi University PhD entrance test
  • Aligarh Muslim University PhD Entrance exam
  • Indira Gandhi National Open University (IGNOU) Entrance Exam

Courses in Marketing Management

You can opt to specialize in the domain of marketing management after completion of 10+2 level, provided you are sure of pursuing a degree in this domain. After 10+2 level there are 2 types of courses in which you can enroll. The first is known as diploma course while the other known as under-graduate course. The primary difference is the time duration involved in completion of the course.

So let’s take a look at various types of courses that you can pursue in the field of marketing management:

Diploma in Marketing Management

Diploma in Marketing Management focuses on imparting basic level knowledge and skills pertaining to the domain of marketing to the aspirants. The duration of this course is 1 year.

Undergraduate course in Marketing Management

Undergraduate level course in Marketing Management is known as B.A/BBA (Marketing Management). The BBA degree is awarded by private colleges and universities whereas a B.A. degree is generally offered by courses conducted by state universities such as Delhi University. The duration of this course is 3 years.

Postgraduate course in Marketing Management

Postgraduate level course in Marketing Management is often known as MBA/MA in Marketing management. Generally, Marketing Management specialization is offered in the second year of the MBA course. Some MBA institutes offer full-fledged courses in the domain of marketing as well. The duration of postgraduate course is 2 years.

Doctoral Course in Marketing Management

Doctoral level course in Marketing Management is titled as Ph.D. in Marketing Management. Niche topics are chosen at this level that can contribute in the field of academia or industry when research work is taken up. The duration of doctoral course is generally 3-4 years or may vary depending upon timeline assigned by university/research guide.

Marketing Management Subjects and Syllabus

Various sub-specializations in domain of marketing aims to contribute niche and market ready graduates that industry accepts without any qualms. These specializations are widely taught in marketing institutes. Choose your niche and specialize in these domains:

Consumer Behavior

This course elaborates upon the psychological, emotional and physical factors that drive a consumer to buy/consumer goods and services. The subject aims to impart technical knowledge that enhances the understanding about consumer attitudes and behavior.

Digital Marketing

This is the latest specialization that is increasingly being included in the course curriculum of various institutes. The subject creates elaborative understanding about topics such as social media marketing, search engine marketing (SEM) and content marketing to enhance visibility of business and brand in online space.

Marketing Research

The basic foundation of Marketing Management is research. This sub-specialization aims to imbibe skills that help in gathering, analyzing, and then interpreting the information that can be put to use for fulfilling the demands of consumer or industries.

Rural Marketing

Venturing into the hinterlands and tapping the untouched market space for profit-making is indeed challenging. Thus, this subject aims to deal with the nuances involved in tapping the rural markets and churning maximum revenue from those areas.

Retail Marketing

Retail marketing is entirely focused on providing a detailed overview of organised retail landscape of our economy. The subject aims to convert the unorganised retail that largely remains unaccounted in the GDP to organised retail. It opens horizons to develop understanding about various retail models and new developments in the retail sector across globe.

Top Marketing Management Colleges in India

There are several institutes that offer specialization in the field of Marketing. But what sets some institutes apart from others is their placement services offered by them, faculty support, infrastructural support, research work undertaken by them.

So take a look at the NIRF rankings that are conducted by MHRD every year to rank institutes on basis of the parameters mentioned above: 

S.No.

Institute

Location

1

Indian Institute of Management

Ahmedabad

2

Indian Institute of Management

Bangalore

3

Indian Institute of Management

Calcutta

4

Indian Institute of Management

Lucknow

5

Indian Institute of Technology

Bombay

6

Indian Institute of Management

Kozhikode

7

Indian Institute of Technology

Kharagpur

8

Indian Institute of Technology

Delhi

9

Indian Institute of Technology

Roorkee

10

Xavier Labour Relations Institute

Jamshedpur

Career in Marketing Management

Building a career in the domain of Marketing Management isn’t a herculean job. All you need is few skills that you can acquire once you enroll in desired course. Marketers look for graduates with strong interpersonal, written, and verbal communication skills so communication becomes your strength to excel in this domain.

Job Opportunities for Marketing Management

A Marketing Management graduate will never find dearth of jobs in the market. Be it any industry or profession, there is always a requirement of marketing personnel to enhance the visibility of product and services. Business expansion is possible only with considerable marketing efforts.

So here are some popular job profiles that you will be offered after earning a degree in marketing domain.

  1. Marketing Manager
  2. Marketing Research Analyst
  3. Advertising or Promotions Manager
  4. Social Media Manager
  5. Product/Brand Manager
  6. Media Planner
  7. Sales Manager
  8. Public Relations Specialist
  9. Meeting/Event Planner
  10. Marketing Coordinator
  11. Customer Service Representative
  12. Sales Representative

Top Recruiters for Marketing Management

For marketing professionals there are ample opportunities to work with reputed brands at highly sought after job profile. These brands have become a household name. Here’s a list of some of India’s most innovative, biggest, and best marketing companies where a job opportunity may prove a best launch pad for career growth.

  1. Bharti Airtel
  2. Hindustan Unilever
  3. Sony India          
  4. PepsiCo
  5. Vodafone Plc.
  6. Tata Motors
  7. Hero Motor Corp
  8. LIC
  9. Colgate Palmolive
  10. Maruti Udyog
  11. Nestle
  12. Mahindra & Mahindra
  13. L’Oreal India
  14. Volkswagen
  15. Johnson & Johnson

Salary after Marketing Management

Salary is an important barometer of career growth and development. In marketing domain, growth in salary digits can be achieved as and when you gain experience. Here is the bifurcation of salary that is offered to Marketing Management graduates in general:

Level in organisation

Salary (INR in Lakhs)

Entry-level

2 - 10

Mid career

3.5 - 12

Experienced

4 - 15

Late-career

6 - 25

Source: payscale.com

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