Swachh Bharat Mission launches 'Darwaza Band - Part 2' campaign; Amitabh Bachchan stars in campaign films

The Swachh Bharat Mission (Grameen) on February 6, 2019 launched the 'Darwaza Band -Part 2' campaign for sustainability of the Open Defecation Free (ODF) status of villages across the country.

The campaign was launched in Mumbai in the presence of actor Amitabh Bachchan, Maharashtra’s Minister for Water Supply and Sanitation Babanrao Lonikar, Secretary of Ministry of Drinking Water and Sanitation Parameswaran Iyer and other dignitaries.

As per Amitabh Bachchan, “The campaign talks about how a toilet must be used by all, always and under all circumstances (har koi, har roz, hamesha).” The actor dedicated a re-adaptation of a poem of his father Late Harivansh Rai Bachchan to the Swachh Bharat Mission - “Swachh Tann, Swachh Mann, Swachh Bharat, Mera Parichay”.

Highlights of the 'Darwaza Band- Part 2' campaign

The 'Darwaza Band- Part 2' campaign is supported by the World Bank and will be rolled out countrywide immediately after the launch.

The campaign was produced by the Union Ministry of Drinking Water and Sanitation.

The primary focus of the campaign is on behaviour change and promoting sustainable usage of toilets, at both community and village levels.

Three “Darwaza Band Part 2” films were launched by Amitabh Bachchan during the event. These films will be aired across various television channels over the next few weeks in various regional languages.

There will also be radio jingles, outdoor publicity and digital campaigns aired under the campaign.

About Swachh Bharat Mission

  • Swachh Bharat Abhiyan (Clean India Movement) is a campaign that was launched by Prime Minister Narendra Modi on October 2, 2014.
  • The campaign seeks to clean the streets, roads and infrastructure of the country's 4041 statutory cities and towns.

  • Behaviour change has been the focus of Swachh Bharat Mission, which is being pursued through a countrywide comprehensive IEC (Information-Education-Communication) programme.
  • Communication campaigns have been taken up both, at the central and state levels, for promoting sustained use of toilets and for sustaining the Open Defecation Free status achieved.
  • Objectives of Swachh Bharat are to reduce or eliminate open defecation through the construction of individual, cluster and community toilets.
  • Under the campaign, the government aims to achieve an Open-Defecation Free (ODF) India by October 2, 2019, the 150th anniversary of Mahatma Gandhi. For that purpose, 12 million toilets are being constructed in rural India at a projected cost of Rs 1.96 lakh crore.
  • Over 50 crore people stopped defecating in the open since the launch of the Swachh Bharat Mission and over 5.5 lakh villages have already been declared Open Defecation Free (ODF), the national sanitation coverage is now in excess of 98 percent, compared to 39 percent in 2014.

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