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World Consumer Rights Day 2019: Ensuring consumers’ trust in smart products

The theme of 2019 World Consumer Rights Day was ‘Trusted Smart Products’. As consumer’s uptake of more and more smart products in steadily growing day-by-day, it is important for them to understand the issues of security, and privacy associated with the smart products.

Mar 15, 2019 10:39 IST
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World Consumer Rights Day 2019 Ensuring consumers trust in smart products

The World Consumer Rights Day was observed across the world on March 15, 2019 with an aim to promote basic rights of consumers and to ensure that these rights are respected and protected.

This year, the Day called for access to secure internet for all. The Day encouraged better consumer protection online.

Theme 2019: Trusted Smart Products

The theme of 2019 World Consumer Rights Day was ‘Trusted Smart Products’.

As per the ‘Trusted Smart Products briefing’ by the Consumers International, “a smart product can connect, share and interact with its user and other devices. The most popular consumer smart products are smartphones, games consoles, smart TVs, wearable health trackers, thermostats, toys and connected cars”.

These smart phones, wearable fitness trackers, smart TVs, many of the other smart products are increasingly becoming connected by default.

They collect and analyse user data and transmit it to other connected devices in a network. This Network of smart products is known as the ‘Internet of Things’ (IoT).

This year, the World Consumers Rights Day highlighted what consumers need from a connected world and how important it is for them to know about these digital products and services.

As consumer’s uptake of more and more smart products in steadily growing day-by-day, it is important for them to understand the issues of security, and privacy.

The data

  • There are currently 23.1 billion connected devices installed globally as of now, this figure is expected to triple by 2025.
  • By 2025, 72 percent of users will be accessing internet through smart phone and half of these new users will come from China, India, Indonesia, Nigeria and Pakistan.

History

On March 15, 1962, the then US President John F Kennedy formally addressed the issue of consumer rights in the US Congress. He was the first world leader to do so.

That date marked the consumer movement and now the day is observed every year as a means of raising global awareness about consumer rights.

The US President John F. Kennedy in 1962 declared four consumer rights:
   
    - Right to safety
    - Right to be informed
    - Right to choose
    - Right to be heard

Later in 1980, four more human rights were added:
 
    - Right to redress
    - Right to satisfaction of basic needs
    - Right to consumer education
    - Right to a healthy environment

The first World Consumer Rights Day was observed in the year 1983.