Indian Institute Of Art and Design (IIAD), New Delhi
The BA (Hons) programme in Fashion Business Management begins with an understanding of the organised structure of fashion business in the international as well as domestic arena. Further, students are made conversant with the historical, contemporary, psychological, anthropological, and sociological aspects of fashion. Substantial focus is also laid on introducing them to principles of business and management in fashion.
As the programme promotes creative thinking within a commercial context, students learn to deconstruct successful fashion business models to understand how they thrive in the customer-centric world. This helps them acquire detailed insights on marketing and promotional strategies backed by market intelligence that eventually communicate an orchestrated brand experience.
To be in a position to provide constructive inputs as Fashion Management professionals, students are encouraged to develop an understanding of the complete fashion supply chain management. While working on multiple projects and case studies, students get valuable insights into product sourcing, product costing and product pricing, facets integral for profitably sustaining a mammoth industry such as Fashion. Due emphasis is also laid on fashion buying, merchandising, forecasting, management strategy, public relations, marketing and branding in the domestic and international business context.
The programme has been designed in a manner to help students diagnose fashion trends and retail consumer cycle in light of social, technological, political and economic influences. They learn how to be sensitive to consumers’ needs by leveraging research methodologies and studies that gauge trends consumers are ready for. Trend forecasting and fashion futures are crucial in predicting future trends across strategic industries including product development, retail and marketing. While working on various independent and comprehensive projects during the programme, students gain valuable experience in the research process such as definition of the problem, search & collection of relevant data, analysis of the data and drawing conclusions.
With increasing global supply chains, it is essential that students entering the field of fashion as Management professionals are made aware of social compliance and sustainability guidelines. In addition, students are also made familiar with product safety standards that must be adhered to by products being sold directly to the consumer.
The programme will culminate with an independent project that will involve self-initiated strategic research in key areas of fashion management and marketing.
Candidates who have passed their Class XII Examination (or equivalent) in any stream (Science, Commerce, Humanities or Arts) are considered eligible to apply. Those who are appearing for their Class XII Examination in the current academic year or are awaiting their results may also apply.
IIAD accepts students from any of the below listed Boards of Education: