Indian Institute Of Art and Design (IIAD), New Delhi
Fashion being a fast-paced industry requires professionals with the acumen to drive successful fashion business models and units. Students of the Postgraduate programme in Fashion Business Management will explore and evaluate new fashion markets, products and trends from a commercial and strategic perspective. The Course Team will provide detailed insights on differentiating Luxury from Mass fashion; Haute-Couture from Ready-to-Wear besides understanding apparel, accessories and footwear as fashion business units. In order to promote and communicate the brand well, students will be trained to identify key success factors of a fashion venture. Intensive modules and projects enable deeper understanding of a product’s life-cycle – from concept to production which is followed by marketing and sales.
During the programme, the graduates develop an understanding of the key role played by brand management and marketing in fashion using traditional and new media. The programme enables a sound understanding of customer expectations, market trends, brand loyalties, services and pricing models in addition to delivering an effective customer experience. Students will also analyse how a brand’s image must be aligned with the distribution channel and brand/product portfolio for its success.
Critical skills like time-management, self-discipline and a strong work ethic are also nurtured and enhanced during the programme. Research, analytics and decision-making skills are seamlessly integrated in the curriculum and form an integral part of the teaching-learning methodology.
The program is subject to validation by the Kingston University, UK.
Candidates who have passed their Undergraduate Examination (or equivalent) in any discipline from a recognised Institute or University may apply. Those who are appearing for it in the current academic year or are awaiting their results may also apply.