RCP Universe Group of Institutions (RCPUGI), Roorkee
BBA degree provides a candidate the first view of operational domains how business organizations work. This degree exposes students to plan and execute business strategy which is a vital aspect of entrepreneurship and business management.
The BBA curriculum offers a comprehensive knowledge of Accounting, Marketing, Global Business, Finance, Human Resources, Information Systems, Organizational Behavior, Logistics and Insurance. The course provides for hands-on experience via case studies, industrial tours, and internships. Bachelor in Business Administration provides a good preparation for an MBA.